TWITTER

  • 5 TWITTER TIPS TO WORK SMARTER, NOT HARDER

    AUTHOR: // CATEGORY: Marketing, Tips, Twitter

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    Are you really using Twitter to your best advantage? Tweeting to our best advantage is a skill we don’t innately have, and it’s one of the little things that give us the edge up in our forays or improvements in Twitter marketing. So, for those of us who have started working on a Twitter presence, but aren’t quite using the resources to the best advantage, we came up with 5 simple Twitter tips for you.

    1. Consistency, Consistency, Consistency

    We all know that it’s hard to keep up with everything on Twitter alone, added on to our busy day. However, we also know that it’s near impossible to keep up an interested, involved, twitter following, if you’re tweeting every other week. So if you really want to make an impact, a good rule of thumb is to at least tweet 1 a day. This becomes a little easier if you use a social media dashboard to schedule in advance. You can find a list of different ones with different capabilities over at SocialBrite.

    2. Hashtags

    You’ve probably heard the word before, but the truth is that it’s the simplest way to get your tweets out to more people. It’s as simple as recognizing popular Hashtags, and adding them like this #Hashtag. You can look up popular and trending Hashtags here.

    3. Trending Topics

    Like it or not, Twitter is all about talking about what people want to hear. That means that whatever you sell, or whatever you want to tell people, it doesn’t matter if people don’t want to hear it. This could be thought of as a problem if you know you have a narrowed audience, but you can always find a way to use it to your best advantage. Find a way to include Hashtags and information to trending topics, and no matter you’re goals, you are going to gather a larger, more involved audience. For current trending topics a good site is TweetStats.

    4. Timing

    It’s all well and good to be on the Internet at 4 in the morning, whether waking up or going to bed, and to post something. However, by the time the majority of your followers have signed on, your post is long gone. So to ensure that as many people as possible are seeing your tweets, it’s important to post them during peak hours, or when your users are mostly on. You can time them to be sent out by using one of the dashboards mentioned above, but for best effect you can use an application like Timely to figure out what are your own “peak” hours of operation.

    5. Link Shortening

    While I know many sites offer a way to make the tweets for you for ease of posting. However, when posting on your own, you may also find that there’s just something you really want to say, but a link is taking up altogether too much of your precious characters. While this option comes standard on many dashboard tools, if you want to stay away from them, you can make your own shortened links at goo.glbitly.com, or is.gd.

  • SOCIAL MEDIA WEEK 2012 | DAY 2

    AUTHOR: // CATEGORY: Facebook, Google+, Linkedin, Marketing, Social Trends, Twitter

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    Day 1 of Social Media Week is in the books, and we had a blast watching the Techstars alumni give their pitch at the Big Fuel Headquarters, as well as learn about the upcoming 10×10 film.

    Today, we’ll be back on 23rd St at the Big Fuel HQ to hear their CEO discuss Social Media 2.0. Later in the day we’ll hear about how social media is affecting people’s relationships, and about disruptive business models an innovation in business. If you have the chance, sign up and attend a few events this week in your city and tel is how they were!

  • SOCIAL MEDIA WEEK 2012 | DAY 1

    AUTHOR: // CATEGORY: Facebook, Google+, Linkedin, Marketing, Social Trends, Twitter

    1 Comment

    This week is Social Media Week in various cities all over the world. We’ll be in New York City attending different events just about everyday. Visit SocialMediaWeek.org and register for an account, then you can sign up for any of the hundreds of events going on all week. The events range from workshops to keynotes covering all things social media.

    Today, we’ll be at the TechStars demo event on 23rd St. We’ll post some pictures and a review of how it went following the event. Which events are you looking forward to attending during Social Media Week?